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Director of Marketing and Communication Totino-Grace High School

Posted on 2025-06-09 11:35:22 AM

Listing expires 2025-06-16 12:00:00 AM

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Totino-Grace High School is currently seeking a full-time Director of Marketing and Communications. Reporting directly to the President, the Director is responsible for developing, managing, and executing marketing, communications, public relations, and branding initiatives including: visual and social media content, digital and print publications, advertising and promotions, media and public relations, video production, and vendor partnerships. RESPONSIBILITIES TO TOTINO-GRACE AS A CATHOLIC SCHOOL: It is not an essential prerequisite that every employee of Totino-Grace is Catholic. However, all employees are expected to respect the teaching of the Church and support the school&#8217;s mission. PRIMARY DUTIES * Establish the tone and graphic design of school communications, social media, marketing and promotional materials. * Plan, design, oversee, and execute production of all print and online publications and communications, including: social media, online presence, admissions, summer camp materials and other brochures, articles for local press, photos and video production, and content for main lobby and hallway video screens. * Provide strategic direction to graphic design, photography, and videography efforts. * Write and edit letters, emails, articles, etc. to support school initiatives. * In collaboration with the Assistant Director of Enrollment, oversee posts to Totino-Grace&#8217;s social media platforms, including Facebook, Instagram, X (formerly Twitter), YouTube, and LinkedIn. * Lead the marketing and communications efforts of the Advancement and Admissions Departments, including the development of strategic marketing and communications plans that support alumni/donor relations and drive enrollment. * Serve as editor of Totino-Grace&#8217;s alumni and community magazine, The Continuum. (Manage content collection, writing, editing, production, and distribution.) * Supervise operations and staf&#64257;ng of the Spirit Shop. * Oversee Totino-Grace&#8217;s website, including writing, editing, and posting content. * Develop the school&#8217;s crisis communications plan. * Carry out the goals established in the Strategic Plan and/or Capital Campaign. * Head the marketing committee of the Board of Directors and develop agendas. * Work collaboratively with all departments and activities leaders to develop compelling content, ensure brand uniformity, and promote the school. Salary range $70,000 - $90,000 QUALIFICATIONS PROFESSIONAL AND PERSONAL SKILLS * High level of professionalism: conduct all matters with a high level of professional, ethical conduct. * Marketing and communications acumen: the ability to develop and execute plans regarding branding, advertising, public relations, publications, video production, digital media, and events. Strategic thinking and sense of urgency: seeks out opportunities with key staff members to anticipate marketing and communications needs, prepare action plans, and develop strategies to produce desired results. * Use of metrics: analyzes performance metrics to increase effectiveness of digital marketing campaigns and website content. * A commitment to the mission: doing what should be done regardless of of&#64257;ce hours or job description. * Leadership and collaboration: the ability to lead and be led, work collaboratively with internal and external partners, and manage direct report staff. * Communication skills: exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interact with diverse constituent bodies. * Budget responsibility: takes control of available designated assets and is accountable. EDUCATION AND EXPERIENCE * Minimum of Bachelor&#8217;s degree in marketing, communications, or related &#64257;eld (marketing preferred). * Five or more years of experience in marketing/communications roles, preferably in education. Experience with strategic management of a brand and its voice through diverse media to generate results. * Experience in leading projects and teams APPLICATION INSTRUCTIONS To apply for this position, send a resume, letter of interest, and three letters of recommendation to: JoAnn Brenk joann.brenk@totinograce.org<mailto:joann.brenk@totinograce.org> Totino-Grace High School 1350 Gardena Avenue NE Fridley, MN 55432

Totino-Grace High School is currently seeking a full-time Director of Marketing and Communications.


Reporting directly to the President, the Director is responsible for developing, managing, and executing marketing, communications, public relations, and branding initiatives including: visual and social media content, digital and print publications, advertising and promotions, media and public relations, video production, and vendor partnerships.


RESPONSIBILITIES TO TOTINO-GRACE AS A CATHOLIC SCHOOL:

It is not an essential prerequisite that every employee of Totino-Grace is Catholic. However, all employees are expected to respect the teaching of the Church and support the school’s mission.


PRIMARY DUTIES

  • Establish the tone and graphic design of school communications, social media, marketing and promotional materials.

  • Plan, design, oversee, and execute production of all print and online publications and communications, including: social media, online presence, admissions, summer camp materials and other brochures, articles for local press, photos and video production, and content for main lobby and hallway video screens.

  • Provide strategic direction to graphic design, photography, and videography efforts.

  • Write and edit letters, emails, articles, etc. to support school initiatives.

  • In collaboration with the Assistant Director of Enrollment, oversee posts to Totino-Grace’s social media platforms, including Facebook, Instagram, X (formerly Twitter), YouTube, and LinkedIn.

  • Lead the marketing and communications efforts of the Advancement and Admissions Departments, including the development of strategic marketing and communications plans that support alumni/donor relations and drive enrollment.

  • Serve as editor of Totino-Grace’s alumni and community magazine, The Continuum.  (Manage content collection, writing, editing, production, and distribution.)

  • Supervise operations and staffing of the Spirit Shop.

  • Oversee Totino-Grace’s website, including writing, editing, and posting content.

  • Develop the school’s crisis communications plan.

  • Carry out the goals established in the Strategic Plan and/or Capital Campaign.

  • Head the marketing committee of the Board of Directors and develop agendas.

  • Work collaboratively with all departments and activities leaders to develop compelling content, ensure brand uniformity, and promote the school.



Salary range $70,000 - $90,000


QUALIFICATIONS


PROFESSIONAL AND PERSONAL SKILLS

  • High level of professionalism: conduct all matters with a high level of professional, ethical conduct.

  • Marketing and communications acumen: the ability to develop and execute plans regarding branding, advertising, public relations, publications, video production, digital media, and events. Strategic thinking and sense of urgency: seeks out opportunities with key staff members to anticipate marketing and communications needs, prepare action plans, and develop strategies to produce desired results.

  • Use of metrics: analyzes performance metrics to increase effectiveness of digital marketing campaigns and website content.

  • A commitment to the mission: doing what should be done regardless of office hours or job description.

  • Leadership and collaboration: the ability to lead and be led, work collaboratively with internal and external partners, and manage direct report staff.

  • Communication skills: exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interact with diverse constituent bodies.

  • Budget responsibility: takes control of available designated assets and is accountable.


EDUCATION AND EXPERIENCE

  • Minimum of Bachelor’s degree in marketing, communications, or related field (marketing preferred).

  • Five or more years of experience in marketing/communications roles, preferably in education. Experience with strategic management of a brand and its voice through diverse media to generate results.

  • Experience in leading projects and teams


APPLICATION INSTRUCTIONS

To apply for this position, send a resume, letter of interest, and three letters of recommendation to:


JoAnn Brenk

joann.brenk@totinograce.org

Totino-Grace High School

1350 Gardena Avenue NE

Fridley, MN 55432