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Director of Marketing and Communication Totino-Grace High School
Posted on 2025-06-09 11:35:22 AM
Listing expires 2025-06-16 12:00:00 AM
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Totino-Grace High School is currently seeking a full-time Director of Marketing and Communications.
Reporting directly to the President, the Director is responsible for developing, managing, and executing marketing, communications, public relations, and branding initiatives including: visual and social media content, digital and print publications, advertising and promotions, media and public relations, video production, and vendor partnerships.
RESPONSIBILITIES TO TOTINO-GRACE AS A CATHOLIC SCHOOL:
It is not an essential prerequisite that every employee of Totino-Grace is Catholic. However, all employees are expected to respect the teaching of the Church and support the school’s mission.
PRIMARY DUTIES
Establish the tone and graphic design of school communications, social media, marketing and promotional materials.
Plan, design, oversee, and execute production of all print and online publications and communications, including: social media, online presence, admissions, summer camp materials and other brochures, articles for local press, photos and video production, and content for main lobby and hallway video screens.
Provide strategic direction to graphic design, photography, and videography efforts.
Write and edit letters, emails, articles, etc. to support school initiatives.
In collaboration with the Assistant Director of Enrollment, oversee posts to Totino-Grace’s social media platforms, including Facebook, Instagram, X (formerly Twitter), YouTube, and LinkedIn.
Lead the marketing and communications efforts of the Advancement and Admissions Departments, including the development of strategic marketing and communications plans that support alumni/donor relations and drive enrollment.
Serve as editor of Totino-Grace’s alumni and community magazine, The Continuum. (Manage content collection, writing, editing, production, and distribution.)
Supervise operations and staffing of the Spirit Shop.
Oversee Totino-Grace’s website, including writing, editing, and posting content.
Develop the school’s crisis communications plan.
Carry out the goals established in the Strategic Plan and/or Capital Campaign.
Head the marketing committee of the Board of Directors and develop agendas.
Work collaboratively with all departments and activities leaders to develop compelling content, ensure brand uniformity, and promote the school.
Salary range $70,000 - $90,000
QUALIFICATIONS
PROFESSIONAL AND PERSONAL SKILLS
High level of professionalism: conduct all matters with a high level of professional, ethical conduct.
Marketing and communications acumen: the ability to develop and execute plans regarding branding, advertising, public relations, publications, video production, digital media, and events. Strategic thinking and sense of urgency: seeks out opportunities with key staff members to anticipate marketing and communications needs, prepare action plans, and develop strategies to produce desired results.
Use of metrics: analyzes performance metrics to increase effectiveness of digital marketing campaigns and website content.
A commitment to the mission: doing what should be done regardless of office hours or job description.
Leadership and collaboration: the ability to lead and be led, work collaboratively with internal and external partners, and manage direct report staff.
Communication skills: exceptional written, oral, interpersonal, and presentation skills and the ability to effectively interact with diverse constituent bodies.
Budget responsibility: takes control of available designated assets and is accountable.
EDUCATION AND EXPERIENCE
Minimum of Bachelor’s degree in marketing, communications, or related field (marketing preferred).
Five or more years of experience in marketing/communications roles, preferably in education. Experience with strategic management of a brand and its voice through diverse media to generate results.
Experience in leading projects and teams
APPLICATION INSTRUCTIONS
To apply for this position, send a resume, letter of interest, and three letters of recommendation to:
JoAnn Brenk
Totino-Grace High School
1350 Gardena Avenue NE
Fridley, MN 55432